Binance on Wednesday released a new product called Binance Junior, a mobile app built for users aged 6 to 17, a launch that quickly stirred debate across the crypto world over whether digital asset platforms should reach younger users at all.
The company said Binance Junior runs as a separate app but links directly to a parent or guardian’s main Binance account, giving adults full control over how the child uses the service.
Introducing Binance Junior, a parent-controlled app and sub-account for kids and teens.
Build family-focused crypto savings and prepare your child for a future empowered by crypto.
Try it now
https://t.co/q4Y50PvApy pic.twitter.com/O1R2yZ4vVE
— Binance (@binance) December 3, 2025
Parents can move cryptocurrency into the junior account, set spending and transfer limits, and choose if their children can use earning features such as interest products.
What users can access depends on local laws and the rules in each country.
Binance said the app is meant to help families teach basic money skills, not to push trading on minors.
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Is Binance Junior a Bank-Style Account for Kids?
The company described it as an education tool that mirrors traditional custodial accounts, where adults remain in charge while children learn how finance works in a controlled setting.
The company says the setup works much like a regular bank account for a child, where the parent keeps legal control even though the child can hold funds.
In this system, the parent decides what the child can do with the account. That includes spending, withdrawals, and access to features, at least until the child becomes an adult.
Behind the scenes, each Binance Junior account runs as a sub-account under the parent’s verified profile. Legally and technically, the account is still tied to the adult’s identity and compliance records.
Everything starts from the parent’s main account. It controls identity checks, security settings, limits, and which products the child is allowed to use.
Parents can send crypto from their own wallets into the child’s account, transfer funds on-chain, and check balances anytime from the app.
They can also choose whether to turn on Junior Flexible Simple Earn, which lets the funds earn interest through Binance’s Earn program.
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How Does Binance Pay Work Inside Binance Junior Accounts?
For users aged 13 and above, Binance Junior also gives access to Binance Pay. This lets teens send and receive crypto with other Junior users or with their parents.
All transfers stay under daily limits set by the parent or account holder. In practice, adults keep control over how money moves in and out of the account.
Binance said on the Binance Junior website that some features will not be available in every country. The company added that local laws may block certain services, depending on where users live. Rules also differ by region on what can legally be offered to minors.
The launch triggered a fast reaction online, especially on X. Views ranged from praise to sharp criticism.
Some users accused Binance of going after children on purpose. One commenter asked whether the industry was already too focused on younger users and said products like Binance Junior risk crossing an ethical line.
Wait. #Binance is targeting kids now?
Kids who trade?
Is the army of bought kindergarten-KOLs not enough for them? https://t.co/YkuvoTXJ2m
— MASTR (@MastrXYZ) December 3, 2025
One user called the move “crazy and irresponsible.” Another joked that children could end up as “exit liquidity” for older traders.
This is crazy and irresponsible.
— NO-KX I Independent OKX Watchdog (Commentary) (@not_ok_okx) December 3, 2025
Supporters defended the idea. One user said bringing crypto to younger users was “huge for real adoption” and argued that early access, with parents in charge, could help teens learn how digital money works.
As Binance expands beyond trading tools and into everyday finance, the reaction to Binance Junior shows a clear split. Some see educational products as necessary for wider use.
Others worry that bringing minors into crypto carries risks the industry still doesn’t fully understand.
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The post Inside Binance’s Plan to Conquer Next Generation of Crypto Traders appeared first on 99Bitcoins.
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