this colorful bar-cart-style minifridge has been all over my social media lately. I don’t know if it’s because it’s summer or because the algorithm has pegged me (correctly) as someone who would not like to walk more than 50 feet for a canned cocktail.
Former WIRED contributor Andrew Watman reviewed it for us in 2024, giving it a solid 7/10 and confirming that it is every bit the statement piece it’s designed to be. Having just seen it myself for the first time yesterday, I agree.
Photograph: Kat Merck
I’m not sure if I can overstate how good the Rocco looks in person. The metal, color-matched tray on top and fluted glass front is meant to refract light to keep UV rays from damaging your kombucha or cava. The metal body somehow looks both retro and totally contemporary at the same time and would fit in with just about any decor.
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Photograph: Andrew Watman
Rocco app via Andrew Watman
The Rocco’s marquee feature, other than its coming in eight colors—including black, white, two blues, orange, yellow, green (shown), and a new beige—is its smart app. It allows you to see the fridge contents as scanned by the fridge itself, and control the lights and temperature from afar. When Watman tested it, he was impressed by the library of drinks the fridge recognized, from an obscure OoMee algae-infused beverage to canned Yaté yerba mate.
Alas, the Rocco is not on Amazon for Prime Day, but you can grab it—and its 10-year warranty—on Rocco’s website right now on a rare seasonal sale. Only the Blue, White, and Icy Blue colors are $400 off, but all other colors are $300 off, now through July 5.
As a bonus, if you buy during the sale, you’ll get 12 cans of Tropical Mango Trip to put in your fridge, which appears to be some kind of magnesium-based functional beverage. (No doubt recognizable by the Rocco’s scanner.)
While you’re here, be sure to check out the rest of our Prime Day coverage, including the Absolute Best deals, and hot takes and sales on our all-day Live Blog running each day of the event.
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