Top Win International Limited has now officially changed its name to AsiaStrategy and entered the world of Bitcoin.
The Hong Kong-based luxury watch distributor announced on August 22, 2025, that it will now accept bitcoin for its high-end timepieces. This is a big shift for the company as it looks to sit at the intersection of traditional luxury and modern finance.
The company is still listed on Nasdaq under the ticker SORA and sees this rebrand as more than just a name change. The rebrand will feature a new company logo in the coming months.
AsiaStrategy continues to operate through its subsidiary, Top Win International Trading Limited, which has been a player in the trading and distribution of luxury watches for years. But the addition of bitcoin payments is a new focus.
This didn’t happen overnight. Earlier this year, Sora Ventures, a venture capital group, folded into Top Win’s public structure and brought with it a bitcoin strategy.
By using the existing company, Sora Ventures avoided a new listing and instead transformed Top Win into a hybrid model – watch distribution with a corporate bitcoin treasury.
The strategy connects three areas of focus:
- Building a corporate bitcoin treasury at the parent company level.
- Investing in other listed companies that are pursuing similar bitcoin-focused strategies.
- Bringing bitcoin payments into the company’s retail operations.
This multi-layered approach makes AsiaStrategy one of the first listed companies in Asia to tie consumer sales to a bitcoin corporate finance model.
The company has also been raising new capital to support its treasury strategy. On August 15, Taiwan-based WiseLink led a $10 million convertible note investment into AsiaStrategy. The three-year structure will fund bitcoin acquisitions and related operations.
This follows Sora Ventures’ earlier launch of a $150 million fund to promote bitcoin adoption among corporate treasuries in Asia. This is a growing regional push to make bitcoin a mainstream reserve asset.
AsiaStrategy has already invested in regional companies that share its vision. It has disclosed positions in Metaplanet and HK Asia Holdings, both of which are seen as leaders in the wave of listed companies going Bitcoin.
Executives tied to Sora Ventures are also on the board of HK Asia, so there is operational alignment between the two companies.
AsiaStrategy also committed $4.3 million to Asia Strategy Partners LLC, a Delaware-based investment entity managed by Sora Ventures. The fund will focus on long-term capital growth with investments in SGA Co., Ltd in South Korea.
AsiaStrategy’s timing is perfect as Asia is experiencing a broader bitcoin boom.
Bitcoin prices hit $124,000 in August 2025 and trading volumes at major Asian exchanges are surging. In Hong Kong, HashKey Exchange reported an 85% increase in registered users year-on-year, driven by strong demand from investors.
For AsiaStrategy, combining luxury watches with bitcoin is symbolic and practical.
On one hand, it allows the company to connect with tech-savvy, bitcoin-focused consumers. On the other, it creates transaction efficiency for high-value goods where large sums can now be settled in bitcoin, making them faster and cheaper.
Industry experts believe this could encourage more luxury retailers to explore Bitcoin payments. If successful, AsiaStrategy may become the model for how traditional businesses can go Bitcoin without abandoning their core business.
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