YouTube is testing a new two-person Premium subscription plan in select countries, the company confirmed to TechCrunch on Monday. The tier is being piloted in India, France, Hong Kong, and Taiwan.
The news was first reported by Money Control.
“We’re experimenting with new ways to provide greater flexibility and value to our YouTube Premium subscribers, including offering a two-person Premium plan option in some countries, allowing two people to share a subscription at a reduced cost,” a YouTube spokesperson said in a statement to TechCrunch.
Similar to Spotify’s Duo subscription tier, YouTube’s new plan allows two people who live together to access Premium for a discounted price. The plan is aimed at people who want the benefits of YouTube Premium, such as ad-free viewing and background play, without committing to a full family plan.
As for YouTube, the new plan would allow it to increase its subscriber numbers and potentially earn more revenue. For instance, people who may have cancelled their Premium plans after price hikes in recent years may decide to sign up for the discounted two-person plan.
The launch of the test comes as Google-owned YouTube has been working to diversify its subscription offerings. In March, YouTube rolled out a new premium subscription tier called Premium Lite that lets users watch “most” videos ad-free for $7.99 per month. The plan is currently available in the United States, Australia, Germany, and Thailand.
At the time, the company said YouTube Music and YouTube Premium subscriptions combined reach over 125 million users worldwide, including trials.
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As with any other test launch, it’s unknown when or if YouTube plans to roll out the two-person Premium plan more widely or in additional countries.
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