Fashion collabs are taking over the world right now; I’ve seen some partnerships that I’d never thought would happen (Naomi Osaka’s Wimbledon dress sold out within hours). But with the World Cup ending on July 19, everyone’s trying to get a piece of that soccer advertising pie, including T-Mobile.
Today, T-Mobile announced that it’s teaming up with Umbro (an iconic sportswear brand) to create limited-edition jerseys exclusively for T-Mobile members. And from the photos, they don’t look half bad (most collabs are kitschy and just short-lived fads). I could definitely see someone wearing one of these jerseys while running errands or going about their day.
Credit: Atiba Jefferson
The drop won’t happen until Tuesday, July 7, and as I mentioned above, you have to be a T-Mobile member to get one. They’ll be available exclusively through the T-Life app for $60 on a first-come, first-served basis. Once they sell out, they’re gone.
Mashable Light Speed
T-Mobile is framing the surprise collab as a way to celebrate a “record-breaking Member Month” (apparently, nearly 14 million members engaged during the first week alone).
Even if you miss out on the jersey, the other perks it’s throwing at qualifying members right now are pretty great. Along with bringing back a free year of DoorDash DashPass, T-Mobile’s basically paying for its members’ streaming subscriptions with free Netflix, Hulu, and MLB.TV. It even added Apple TV+ for $3 per month, plus free texting and high-speed data in more than 215 countries if you happen to be traveling this summer.
Topics
Sports
FIFA World Cup
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